AFL England

Principal to support GB through to 2018


The Great Britain Australian Rules Football Teams (Bulldogs and Swans) have today teamed up with Prinicpal Limited as their official partner for the next 2 years. 2017 will see the GB sides fly out to Melbourne for 18 days while they compete with the World’s best amateur Australian Rules footballers and supporting us for the tournament and the trip to Canada in 2018 will be the team at Principal.

AFL England Head of Performance and GB Team Manager, Jason Hill, had this to say on the partnership “We’d like to sincerely thank Richard and everyone at Principal for their support over the next two years! Finding a brand which matches our GB values of pride, commitment to excellence and the ability to work in partnership was no mean feat and we’re delighted to be working with the Principal group”

Principal CEO Richard Cashman said “ Principal are delighted and proud to sponsor the Great Britain teams in the AFL for the next two years.  The talented, enthusiastic GB teams have victory in their sights for the World cup in August this year and we support them all the way!”

We look forward to a long and fruitful relationship for both Great Britain Australian Rules and Principal.


If you’d like to partner with AFL England and help bring further growth to Australian Rules Football in England please check out our official partners page for more information.